Toyota sells the long-running sedan by the hundreds of thousands—but not in Japan, where its appeal has been on a steep decline.
- Toyota sold around 600,000 Camry sedans last year, but only 6000 of those—1 percent—were delivered in Japan. So it’s not such surprising news that the car is being discontinued there after 43 years.
- You’ll still be able to buy a Camry in the U.S. Toyota sold almost half of all the Camrys it sold in 2022—295,200—here.
- Toyota sells the car in over 100 countries and has sold more than 21 million over the decades.
Toyota will stop selling the Camry sedan in Japan by the end of the year, marking the end of a 43-year run. It’s simple math: Toyota only sold around 6000 Camrys in its home country in 2022.
The Camry will remain available in the U.S. and the other global markets, where Toyota sold a combined 600,000 units last year. More than 295,000 of those were in the U.S., despite the market shifting here just as is happening in Japan. Nikkei Aisa notes that smaller vehicles are becoming less popular in the Japan market as shoppers turn towards SUVs and minivans. In the U.S., the shift is toward SUVs and trucks. Toyota still sells the Century, Corolla, and Mirai sedans in Japan and other smaller vehicles.
In a letter, Toyota told its dealers in Japan that it will close out Camry production for the Japan market by the end of this year. Sales are ending in phases, with most dealers already done taking Camry orders. However, they would like to offer you that new Crown sedan on the lot just over there.
The dignified end of Camry sales in Japan is a good fit for what the Nikkei called, along with the Corolla, “Toyota’s global strategic car.” In the decades since Toyota introduced the Camry to Japan in 1980, the automaker sold around 1.3 million of the sedans there. The vehicle has gone through 10 generations and has sold more than 21 million units in over 100 countries.
Around 13 million Camrys have been sold in the U.S. The 2023 model starts at $27,315 and delivers the same comfortable and economical mid-size sedan that customers have come to expect. The current model offers plenty of safety technologies as standard features and can be had either as a fuel-efficient hybrid or with a V-6 in the TRD version.
